Repository BNTU - Browsing by Author "Матвиенко, А. И."

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Направления развития цифровой экономики в архитектуре: опыт Китая и перспективы для Беларуси

Матвиенко, А. И.; Генералова, А. С. (БНТУ, 2020)

The possibilities of digital economy tools in the architectural sphere are considered. The volume and trends of the global market, as well as its prediction of long-term perspective, is noted. The role of the People's Republic of China in the establishment of this direction and the importance of its experience for the Republic of Belarus are emphasized.

2021-01-27
Продвижение профессионального спорта посредством межкультурных коммуникаций в бизнес-среде

Матвиенко, А. И.; Минчукова, В. С.; Соловьева, К. А. (БНТУ, 2017)

The study deals with the problem of the modern possibilities of intercultural communication in professional sports. Highlighted the rapidly developing markets for international communications products (products, services) according to their segment affiliation. Observed closely integrated relationship (communication) with many sectors of the international economy and contemporary ...

2018-03-29
Роль профессионального спорта как вида экономической деятельности в структуре национальной экономики Республики Беларусь

Матвиенко, А. И. (БНТУ, 2023)

The research is devoted to the economic development of professional sports in the Republic of Belarus. The main features of the technological process characteristic of this industry are highlighted. The assessment of professional sports as a type of economic activity in the structure of the national economy of the Republic of Belarus is given.

2024-01-17
Современные маркетинговые коммуникации в профессиональном спорте как сфере тесного межкультурного взаимодействия

Матвиенко, А. И. (БНТУ, 2017)

The study devoted to the use of modern marketing tools in the industry of professional sports. The analysis of the current trends and characteristics of marketing communications in professional sports. Special attention is paid to the role of modern information technologies in the system of marketing communications, including in the industry of professional sports.

2018-03-29
Цифровой спорт как одно из направлений развития цифровой экономики: мировой опыт и тенденции для Республики Беларусь

Матвиенко, А. И. (БНТУ, 2020)

The research is devoted to the development of digital sports in the world and its opportunities in the Republic of Belarus. The role and importance of the market of digital sport is emphasized, its structure is predicted by segments of revenue, the specific weight of countries in the market with the leading position of the People's Republic of China is noted. The conclusion is ...

2021-01-27
Человеческий капитал как фундаментальная основа интеллектуального капитала профессиональной спортивной организации

Матвиенко, А. И. (БНТУ, 2019)

Отмечена роль и значение интеллектуального капитала в индустрии профессионального спорта Республики Беларусь и Китайской Народной Республики. Рассмотрена структура интеллектуального капитала профессиональной спортивной организации и ее основные элементы.

2020-06-08
Эффективность инвестиций в человеческий капитал в профессиональном спорте

Матвиенко, А. И. (БНТУ, 2018)

The research is devoted to the regulation of investments in human capital in professional sports. The role and importance of human capital is noted, the features of investments in it by professional sports clubs are reflected, the actual problems which demand the priority strategic decision are designated.

2019-05-17