Browsing by Author "Спирина, Е. В."
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Анализ маркетингового потенциала китайских компаний Xiaomi, Huawei
Политаева, Е. А.; Спирина, Е. В. (БНТУ, 2022)The article is devoted to the analysis of the current marketing situation and strategic management planning. Questionnaire studies were analyzed, the purpose of which was to measure the factors influencing strategic management planning. The results and conclusions presented in the article are important from the point of view of understanding the marketing situation in the market ...2023-01-26 -
Цифровые инновации в повышении эффективности администрирования информационных систем
Спирина, Е. В.; Мамаева, Ю. И. (БНТУ, 2023)The purpose of this article is to conduct a comparative analysis of the use of digital innovations in the administration of information systems in China and Belarus. The study is based on an assessment of the current state and development of digital technologies in these countries, as well as an analysis of their application.2024-01-23