Browsing by Author "Хваленя, К. В."

Now showing items 1-2 of 2

    • Guerilla marketing as a way to improve advertisment effectiveness 

      Хваленя, К. В. (БНТУ, 2019)
      This article focuses on one of the problems of modern world’s marketing as an important part of doing business, analyzing and describing the deterioration of traditional advertising effectiveness revealed in the “banner blindness” phenomenon. This problem is suggested to be solved by means of gueril la marketing, an advertisement strategy that achieves its goal through ingenuity ...
      2019-08-14

    • Lack of trust in insurance and lemonade’s way to fix it 

      Хваленя, К. В. (БНТУ, 2020)
      The article is devoted to the current problem of the low level of distribution of insurance services in the countries of the former Soviet Union. The objective reasons for the low financial and insurance literacy of the population of Belarus are traced. The article summarizes the practical experience of developing the insurance business by the example of the actions of the American ...
      2020-10-05