Browsing by Author "Yang, Shujun"
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Analysis of opportunities and challenges of distribution in international marketing
Yang, Shujun (БНТУ, 2024)This paper explores the unique challenges and opportunities associated with distribution in international marketing. It examines the influence of cultural differences, regulatory environments, logistics complexities, and technological advancements on global distribution strategies. The study highlights the importance of localization, the role of global supply chain management, ...2025-01-17