International marketing strategies of chinese enterprises under the background of the "Land and maritime Silk Road initiative"

Abstract

The "Land and Maritime Silk Road Initiative" has played a crucial role in promoting regional economic growth and has created favorable conditions for development as well as increased opportunities for countries along the route. This initiative not only benefits other countries but also offers Chinese enterprises a new direction for marketing and development. With the "Land and Maritime Silk Road Initiative" as the backdrop, Chinese enterprises must remain up-to-date and adjust their marketing strategies accordingly. This article analyzes the effects of the "Land and Maritime Silk Road Initiative" on the development of enterprises, highlights the marketing challenges faced by Chinese businesses, and proposes that companies should embrace novel marketing concepts, develop innovative marketing strategies, and nurture skilled marketing professionals to enhance their competitiveness in the global market.