Corporate marketing strategy – medical device direction

Abstract

This thesis focuses on the marketing strategy of medical device enterprises, in-depth analysis of the current market situation and development trend of the medical device industry, through the discussion of marketing strategy, to provide medical device enterprises with marketing strategy plan suggestions. The first part describes the background, the current situation of the medical device market, and the marketing strategy of the enterprise, and the middle part describes the characteristics of the marketing strategy of the medical device enterprise, the offline promotional strategy as well as the online promotion and sales. Finally, brand building strategy and the importance of online marketing and conclusion are introduced.