2024: Recent submissions
Now showing items 21-40 of 106
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How stock market regulation mechanisms contribute to economic stabilization
(БНТУ, 2024)This research paper suggests that stock market regulation mechanisms occupy a vital position in keeping economic security intact. It shows how the implementation of these mechanisms maintains both the stability of the financial market system, and the development of the real economy, thereby ensuring the normal process of the economy.2025-01-29 -
Explore the harmonious development of regional scientific and technological talents, industrial economy and ecological environment
(БНТУ, 2024)In this study, a multi-dimensional evaluation framework was constructed, and the gray correlation analysis and entropy weight method were used to quantitatively analyze the major industrial cities in China. The study finds that these cities perform well in the coordinated development of scientific and technological talents and industrial economy, but there are deficiencies in the ...2025-01-29 -
Gamification of digital marketing
(БНТУ, 2024)The purpose of this paper is to briefly introduce digital marketing gamification. It also introduces how to use gamified digital marketing to improve customer engagement and loyalty, as well as the advantages and challenges of implementing gamification.2025-01-29 -
The mechanisms by which digital trade promotes the development of the digital economy
(БНТУ, 2024)The digital economy is profoundly affecting the global trade pattern and is also an important force in building the "Digital Silk Road". High-quality digital economic development is conducive to promoting digital economic trade cooperation. Therefore, this paper adopts literature analysis to reveal the development mechanism of digital economy and digital trade from a theoretical ...2025-01-29 -
Content marketing and video marketing in the field of digital marketing communications
(БНТУ, 2024)In the wave of digital economy, the focus of enterprise marketing has gradually shifted from traditional advertising to consumer-centered digital communication channels. Content marketing and video marketing, as two major emerging digital marketing means, not only enrich the form of interaction between brands and consumers, but also significantly improve the marketing effect.2025-01-29 -
Belarus and Сhina: humanities cooperation, intercultural communication and economic development
(БНТУ, 2024)This paper discusses the present situation, challenges and opportunities of cultural cooperation and cross-cultural exchange between belarus and china, and shows the achievements of cooperation and its positive impact on the economy, culture and society of the two countries through literature and case analysis.2025-01-29 -
Customer portraits in the era of big data
(БНТУ, 2024)This article studies the application of big data in customer portraits and provides a reference for enterprises to better utilize customer portraits in the big data era. It also points out the problems and challenges faced by big data-driven customer portraits and proposes countermeasures.2025-01-29 -
Strategies for effective social media marketing
(БНТУ, 2024)Rapidly evolving social media presents challenges and opportunities for companies to engage their audiences and increase brand awareness. The paper aims to provide actionable insights and proven strategies for businesses to optimize their social media marketing efforts. And concludes with recommendations for marketers aiming to maximize their reach through social media.2025-01-29 -
Characteristics of modern Сhinese economy
(БНТУ, 2024)The article describes the new challenges that China is experiencing as a major player on the international arena. Developing industry and exports are focused on high technology and services.2025-01-29 -
Стимулирование использования искусственного интеллекта в промышленности Республики Беларусь
(БНТУ, 2024)This article examines the advantages and opportunities for intro-ducing artificial intelligence into industrial production of the Republic of Belarus, barriers to achieving this goal, as well as suggests possible ways to overcome these barriers.2025-01-29 -
Роль КСО в белорусско-китайском гуманитарном сотрудничестве на основе теории создания общих ценностей
(БНТУ, 2024)This study examines the role of Corporate Social Responsibility (CSR) in Belarus-China humanitarian cooperation in the context of the theory of Creating Shared Value (CSV) theory. A multilevel mechanism of CSR influence is identified: from enhancing enterprise competitiveness to deepening bilateral relations. Using examples of cooperation in agricultural machinery and traditional ...2025-01-29 -
Возможности туризма в рамках межкультурного сотрудничества Республики Беларусь и Китайской Народной Республики
(БНТУ, 2024)The article considers tourism as one of the spheres of intercultural cooperation between China and the Republic of Belarus, as well as the most relevant areas of cooperation in the field of tourism.2025-01-29 -
Влияние гейминга на суицидальную активность
(БНТУ, 2024)An analysis of the work of researchers studying the impact of gaming on suicidal activity confirmed the existence of a relationship between suicidal activity and gaming.2025-01-29 -
Кросс-культурный подход в изучении иностранного (китайского) языка как способ предотвращения ксенофобии
(БНТУ, 2024)The article explores the role of a cross-cultural approach in learning a foreign language as a way to prevent xenophobia. The essence of the concept of xenophobia is considered. The features of the cross-cultural approach are presented, as well as the possibility of its influence on international cooperation.2025-01-29 -
Роль иерархии в процессе межкультурных коммуникаций и ведении переговоров
(БНТУ, 2024)The article examines the role of hierarchy in intercultural communi-cation and negotiations in China, discusses the forms and principles of hierarchies, and the influence of culture on communication. It is emphasized that respect for elders and clarity of role allocation contribute to effective teamwork. Understanding cultural differences can help avoid misunderstandings and ...2025-01-29 -
Цифровизация в индустрии моды
(БНТУ, 2024)This article examines the impact of digital transformation on the fashion industry. The factors of interaction between the physical world of things and virtual reality are analyzed, and the prospects for integrating digital technologies into the fashion industry are considered.2025-01-29 -
Зеленая экономика Kитая: текущее состояние и перспективы развития
(БНТУ, 2024)The study of green economy is an important way to implement the transformation of the economic development mode and search for new points of economic growth. For China, following the "green" concept and "green" development has become the main priority for high-quality economic development of China. In the article, the authors identified the current features and problems of the ...2025-01-29 -
Экологическая ответственность и угрозы экономической безопасности
(БНТУ, 2024)The article examines the relationship between environmental responsibility and economic security of an industrial enterprise.2025-01-29 -
Персональные данные как катализатор экономического развития
(БНТУ, 2024)In the context of the spread of digitalization and mass modernization of business processes, new development tools are required to maintain the competitiveness of goods and services. The idea of using big data for these purposes is not new, but the use of personal data can also stimulate production, although their use remains controversial to this day.2025-01-29 -
Человеческий капитал как фактор экономического развития
(БНТУ, 2024)The globalization of the late twentieth and early twenty-first centuries is characterized by close interaction of social and economic institutions of post-industrial societies. Investments in the social sphere come to the fore, leading to the disclosure of the creative components of human capital.2025-01-29