Prominent theoretical approaches to cross-cultural communications
Bibliographic entry
Wang, Guanbo. Prominent theoretical approaches to cross-cultural communications / Guanbo Wang // Новые горизонты – 2024 : сборник материалов XI Белорусско-китайского молодежного инновационного форума, 21-22 ноября 2024 года / Белорусский национальный технический университет. – Минск : БНТУ, 2024. – Т. 2. – С. 175-176.
Abstract
Cross-cultural communication, as a field of study, has evolved significantly over the past few decades. The need to effectively convey messages to audiences from different cultural backgrounds has led to the development of numerous theoretical frameworks that address the intricacies of cultural differences.