Определение оптимального объема производства в рамках стратегии «снятия сливок»

Abstract

In this article marketing price strategy of the competitive pricing is examined "skimming pricing", that consists in establishment of the intentionally overpriced price on a new innovative commodity. There are four reasons, on the basis of that a company can make decision about the use of price strategy "skimming pricing": high level of primary charges, presence of unique advantages, limit powers of production and inelastic demand on a commodity. This direction is complemented also by the decision of task of enterprise on establishment of optimal production and realization of innovative commodity volume from the point of view of maximization of the profit by means of mathematical method.