Browsing Материалы конференции по статьям by Author "Вихрова, А. С."
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Neuromarketing: the art of sales based on psychology
Вихрова, А. С. (БНТУ, 2019)Neuromarketing – is the study of unconscious human reactions to marketing stimuli with special equipment (scanners, galvanometers, electroencephalography, and others.). The obtained results are the basis for the creation of advertising messages that will be predictably effective. The data that is obtained by neyromarketing specialists, allow you to change a person's thoughts ...2019-08-09