Browsing Материалы конференции по статьям by Author "Сорокина, А. И."

Now showing items 1-2 of 2

    • Non-material motivation 

      Коник, А. В. (БНТУ, 2019)
      Despite the fact that in today's world we often hear about new technologies, scientific-technical progress, a human remains the main capital that can help companies to achieve incredible heights. There are thousands of employees under the control of senior management in large companies. To manage employees is one thing, but to organize their work effectively is difficult enough. ...
      2019-12-06

    • Product placement as an effective technology of promotion 

      Орлова, А. А. (БНТУ, 2019)
      Product placement is one of the innovative and effective methods of product promotion. It is not a new phenomenon, and manufacturers abroad are actively using these technologies. Using this marketing technology has its own positive and negative sides. In domestic practice of promoting and increasing brand awareness, it has not yet found a proper usage.
      2019-12-06