Browsing 2020 by Author "Володько, В. Ф."
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Концепции маркетинговых стратегий
Володько, В. Ф. (БНТУ, 2020)The article discusses ten basic concepts of marketing strategies: production,commodity, sales, traditional, integrated, competitive, market, socio-ethical, relationship, innovative. The advantages and disadvantages of each concept, the factors of their influence on commercial activity, the conditions for successful application are analyzed in detail.2021-01-27