Browsing 2020 by Author "Рагойша, С. М."
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К вопросу управления маркетинговой деятельностью предприятия
Рагойша, С. М. (БНТУ, 2020)The article is devoted to the theoretical basis of organizing the process of managing marketing activities at the enterprise. The article notes that the management of marketing activities should be considered as a set of interrelated elements. The effectiveness of this system largely depends on three processes: planning, organization and control. The article examines the main ...2021-01-27