The article discusses innovations in the form of chatbots. The main advantages of using them for the development and optimization of business processes. The article also describes how digital technologies can simplify many processes related not only to business, but also to people's daily lives.

В научной работе рассматривается понятие SMM, Этапы процесса внедрения SMM маркетинга в социальных сетях, основные задачи SMM-менеджера, преимущества и недостатки SMM-продвижения.