Межкультурный менеджмент
Bibliographic entry
Юань, Цинь. Межкультурный менеджмент / Цинь Юань, В. В. Мороз // Новые горизонты – 2017 : сборник материалов Белорусско-Китайского молодежного инновационного форума, 2-3 ноября 2017 г. : в 2 т. – Минск : БНТУ, 2017. – Т. 2. – С. 146-148.
Abstract
With the advance of the wave of globalization of enterprises, cross-cultural management gradually get the attention of enterprises. Cross-cultural management, also known as "cross-cultural management, it is by overcoming the differences between different heterogeneous cultures, on this basis to re-shape the unique culture of enterprises, and ultimately create a strong performance management behavior.