Browsing Материалы конференции по статьям by Author "Шеметович, Ю. А."
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Nation brand and its effect on the consumer
Шеметович, Ю. А. (БНТУ, 2019)Not only nation brand and its country of origin have a deep and intricate connection, but studying and understanding this connection helps countries build a national reputation and their image in audiences’ perceptions.2019-08-14