Now showing items 1-20 of 106

    • Analysis of online marketing strategies for Qingyang Apples 

      Wang, Huize; Yanchuk, A. L. (БНТУ, 2024)
      With the development and growth of various e-commerce platforms.The sales and publicity of Qingyang apples through the network can not only increase product sales and revenue, but also further expand the popularity of products, increase the market share of products, which is of great significance to the development and transformation and upgrading of Qingyang Apple industry. This ...
      2025-01-29
    • Aspects of the impact of artificial intelligence on advertising 

      Zhao, Mengran (БНТУ, 2024)
      With the development of the economy and the improvement of technology, artificial intelligence has also emerged, especially bringing about changes in the advertising industry. This article aims to study the application and impact of artificial intelligence on the advertising industry, analyze its role in precise advertising placement, creative strategies, and effectiveness ...
      2025-01-29
    • Belarus and Сhina: deep blending of humanities cooperation, cross-cultural communication and economic development 

      Zhu, Yingying (БНТУ, 2024)
      The purpose of this paper is to explore the deep integration of Belarusian and China in humanities cooperation, cross-cultural communication and economic development. With the deepening of globalization, cooperation and exchanges between countries have become increasingly frequent. As friendly countries, Belarus and China have carried out extensive cooperation in many fields. ...
      2025-01-29
    • Belarus and Сhina: humanities cooperation, intercultural communication and economic development 

      He, Hongwei (БНТУ, 2024)
      This paper discusses the present situation, challenges and opportunities of cultural cooperation and cross-cultural exchange between belarus and china, and shows the achievements of cooperation and its positive impact on the economy, culture and society of the two countries through literature and case analysis.
      2025-01-29
    • Belarusian-Сhinese student creative project in the context of dialogue between two cultures 

      Maliushenka, A.; Pesetskaya, T.; Tian, Yufei (БНТУ, 2024)
      The article discusses the significance of international student creative projects as an effective tool for fostering dialogue between two cultures – Belarus and China. It examines the case of a joint photo project, "DIALOGUE OF VIEWS," created by two students from the Belarusian State University of Culture and Arts, representing Belarus and China respectively. The paper high-lights ...
      2025-01-29
    • Changes in behavior of Сhinese consumers in 2023–2024 years 

      Niu, Haodong (БНТУ, 2024)
      In order to better analyze market dynamics, predict market trends, and seize market opportunities, this article analyzes consumer behavior in 2023–2024 to understand the changes in consumer behavior brought about by consumption upgrades, technological advances, and social changes.
      2025-01-29
    • Characteristics of modern Сhinese economy 

      Birilo, A. A. (БНТУ, 2024)
      The article describes the new challenges that China is experiencing as a major player on the international arena. Developing industry and exports are focused on high technology and services.
      2025-01-29
    • Content marketing and video marketing in the field of digital marketing communications 

      Han, Yuanyuan (БНТУ, 2024)
      In the wave of digital economy, the focus of enterprise marketing has gradually shifted from traditional advertising to consumer-centered digital communication channels. Content marketing and video marketing, as two major emerging digital marketing means, not only enrich the form of interaction between brands and consumers, but also significantly improve the marketing effect.
      2025-01-29
    • Current trends in sports team promotion in Сhina 

      Wang, Mingze; Baradzina, I. (БНТУ, 2024)
      This article discusses the main trends in the promotion of the sports industry in China. These trends concern not only the sports industry as a whole, but also the promotion of individual teams. Thus, the object of the article is promotion in sports, the subject is new trends in promotion.
      2025-01-29
    • Customer portraits in the era of big data 

      Chen, Shiju (БНТУ, 2024)
      This article studies the application of big data in customer portraits and provides a reference for enterprises to better utilize customer portraits in the big data era. It also points out the problems and challenges faced by big data-driven customer portraits and proposes countermeasures.
      2025-01-29
    • Customer satisfaction analysis 

      Zhang, Yichi (БНТУ, 2024)
      With the process of globalization and the rapid development of e-commerce in China, online shopping and online payment have gradually become the mainstream, and the rapid development of e-commerce has also caused an impact on traditional retail enterprises. On the one hand, people's consumption awareness and shopping habits are constantly changing, and consumers pay more attention ...
      2025-01-29
    • Explore the harmonious development of regional scientific and technological talents, industrial economy and ecological environment 

      Li, Jin (БНТУ, 2024)
      In this study, a multi-dimensional evaluation framework was constructed, and the gray correlation analysis and entropy weight method were used to quantitatively analyze the major industrial cities in China. The study finds that these cities perform well in the coordinated development of scientific and technological talents and industrial economy, but there are deficiencies in the ...
      2025-01-29
    • Gamification of digital marketing 

      Gong, Zheng (БНТУ, 2024)
      The purpose of this paper is to briefly introduce digital marketing gamification. It also introduces how to use gamified digital marketing to improve customer engagement and loyalty, as well as the advantages and challenges of implementing gamification.
      2025-01-29
    • How stock market regulation mechanisms contribute to economic stabilization 

      Li, Gen (БНТУ, 2024)
      This research paper suggests that stock market regulation mechanisms occupy a vital position in keeping economic security intact. It shows how the implementation of these mechanisms maintains both the stability of the financial market system, and the development of the real economy, thereby ensuring the normal process of the economy.
      2025-01-29
    • IT-перспективы в лечении заболеваний XXI века 

      Гаврильчик, Д. Д. (БНТУ, 2024)
      This article is about the crucial role of IT in improving healthcare outcomes in the face of rising chronic disease rates. It examines the potential of telemedicine and AI to optimize diagnosis and treatment.
      2025-01-29
    • Market positioning of e-commerce of the cross-border company "Amazon" in the context of cultural differences 

      Wang, Xinjie (БНТУ, 2024)
      Today, with the increasing penetration rate of the Internet, more and more people rely on online channels for shopping, and the cross-border e-commerce industry is experiencing explosive growth. However, in the process of overseas expansion of cross-border e-commerce, there are various inevitable risks and problems, among which one of the key factors is the cultural differences ...
      2025-01-29
    • Marketing to different types of influencers 

      Zhang, Pengqi (БНТУ, 2024)
      In today's digital era, Netflix marketing and virtual marketing are becoming important means of brand promotion. It briefly analyzes that the core of Netflix marketing is to resonate with users, and the core of virtual marketing is to make virtual digital people to fit the aesthetics of users. Finally, it is concluded that when enterprises choose marketing methods, they should ...
      2025-01-29
    • New marketing aspects of researching target audiences on social networks in Сhina 

      Zhuo, Chunxiu (БНТУ, 2024)
      The article is devoted to the study of social media audiences. Thus, the object is social networks, the subject is the ways of targeting them.
      2025-01-29
    • Prominent theoretical approaches to cross-cultural communications 

      Wang, Guanbo (БНТУ, 2024)
      Cross-cultural communication, as a field of study, has evolved significantly over the past few decades. The need to effectively convey messages to audiences from different cultural backgrounds has led to the development of numerous theoretical frameworks that address the intricacies of cultural differences.
      2025-01-29
    • Storytelling as a tool for increasing the psychological effectiveness of advertising 

      Liang, Hong (БНТУ, 2024)
      This article explores how to improve the psychological effect of advertising through storytelling in the digital economy era. The article points out that the essence of marketing is to stimulate consumers' demand for products, and storytelling is an effective marketing tool. In the digital age, companies can use digital platforms, big data, digital advertising and other means to ...
      2025-01-29