2019: Recent submissions

Now showing items 41-60 of 250

    • Neuromarketing marketing in design 

      Осипова, А. В. (БНТУ, 2019)
      In this article neuromarketing as absolutely new and effective tool in the sphere of design, its influence on emotional and behavioral reactions of the customer is considered.
      2019-08-14

    • Advantages of using retail branding 

      Мельник, А. И. (БНТУ, 2019)
      Successful sales are supported by the use of new ways to attract consumers. In this article the impact of retail branding on the consumer is investigated and the attention is focused on the stages of branding and its use either.
      2019-08-13

    • Small business development in Belarus 

      Мастович, В. А. (БНТУ, 2019)
      Nowadays small business is gaining momentum, many people believe that it is very profitable and promising, as small business may be only an introduction into something big. Although not everyone imagines how many factors should be taken into account. Today more and more teenagers choose economic professions to get a little acquainted with the mechanism of doing business and in ...
      2019-08-13

    • Development of business in drinking water production 

      Маруго, Е. А. (БНТУ, 2019)
      The special features of business development in the field of drinking water are considered in this article. The process of creating such a business is described consistently. The main barriers to its development are shown. The main factors affecting the profitability of the company are presented. Recommendations on improving the production and delivery of drinking water are given.
      2019-08-13

    • Technologies of individual influence on negotiators 

      Максимович, А. А. (БНТУ, 2019)
      The paper studies some technologies of individual influence on the consciousness and behavior of a participant in negotiations.
      2019-08-13

    • Leader or manager 

      Ломако, Ю. А. (БНТУ, 2019)
      In the modern world it isn’t enough to be a manager, it needs to be a leader for successful management of a company and project teams. Each leader has a specific set of skills that inspire the team to follow him. We can say that these qualities are different in all branches of business. Today, there is no clear answer to the question whether leadership qualities are inborn or ...
      2019-08-12

    • Blockchain in marketing 

      Лобко, А. Р. (БНТУ, 2019)
      In this article we will research how marketing can change due to blockchain technologies. Examine the basics of the blockchain, as well as disadvantages that do not allow this technology conquer the market quickly.
      2019-08-09

    • Environmental management 

      Лавринович, А. В. (БНТУ, 2019)
      Ecology is a significant aspect of the development, prosperity and existence of humanity. Therefore, it is important to consider this concept in all spheres of human activity. This research work considers an economic activity and its direct participation in the preservation and protection of the environment.
      2019-08-09

    • Special features of modern internet-marketing 

      Куликович, Е. В. (БНТУ, 2019)
      Different ways to promote business on the Interet on the example of the social network Instagram are considered in this article. The main objective of the study is to systematize the principles of advertising business in social networks to compile a personalized advertising trajectory. The proposed models will be useful in building individual advertising strategies within the ...
      2019-08-09

    • Development of transport logistics in the Republic of Belarus 

      Корнилова, К. И. (БНТУ, 2019)
      Nowadays the increasing number of producers understands that the overall performance of the enterprise can be reached only by an effective work of each its link. For ensuring such work there is a set of various approaches, technologies and methods. One of them is use of logistics and its modern concepts at the organization of production activity.
      2019-08-09

    • Industrial marketing: are belarusian enterprises able to use this tool? 

      Коник, А. В. (БНТУ, 2019)
      Industry is one of the leading sectors of the economy of the Republic of Belarus. However, there is much to develop even in the leading industry. Competent use of industrial marketing is an effective way of marketing products used in production by industrial enterprises. Sales volumes of Belarusian industrial products are small in comparison to Western countries where industrial ...
      2019-08-09

    • Using methods of integrated economic analysis as an instrument for increasing the quality of audit 

      Кондратюк, А. О.; Шарай, А. А. (БНТУ, 2019)
      This article is dedicated to investigation of audit process components with aim to analyze capabilities of business review appliance. The result of such appliance is increasing of effectiveness of this procedure for economic entities in conditions of modern economic situation.
      2019-08-09

    • Humor in advertising 

      Коваленок, У. В. (БНТУ, 2019)
      The impact and understanding of humorous advertising depending on gender, age and life principles of a person. Jokes that are used in advertising, as well as a specific product in the color scheme, selected by the «color product matrix» can significantly affect the increase in profits due to new buyers.
      2019-08-09

    • Company wants you to buy less 

      Ковалевич, Е. В. (БНТУ, 2019)
      The article is devoted to the issues of excessive consumption of light industry goods. Based on the analysis of this issue, the characteristics and consequences of this phenomenon, as well as companies opposing the trends, were considered. The article also provides solutions to the problem for individuals.
      2019-08-09

    • Analysis of advertising impact on the society in the Republic of Belarus 

      Каштелян, А. В. (БНТУ, 2019)
      This article discusses what advertising is, how it affects people and why it is needed. It also shows the results of a survey of people, what they do when they see ads.
      2019-08-09

    • Modern information technologies in logistics 

      Зуева, Е. В. (БНТУ, 2019)
      In recent years, rapidly developing information and logistics technologies, without which it is difficult to carry out the activities of any enterprise. The use of computer technology and modern software can significantly improve the speed and quality of management decisions. The current state of logistics and its development is largely due to the rapid development and implementation ...
      2019-08-09

    • Attraction of foreign investments in the context of national security 

      Золотова, Е. В. (БНТУ, 2019)
      In this article key indicators of the volume of investment into fixed capital are analyzed, the share of direct foreign investments in Belarus is revealed. The interrelation of foreign investments and economic security of the country is revealed. Elements of structure of economic security and also factors that influence attraction of foreign investments are allocated. On the basis ...
      2019-08-09

    • Marketplace as a new segment of E-commerce 

      Зеленко, Е. В. (БНТУ, 2019)
      The article deals with the issues related to the essence, special features and advantages of the marketplace – a new segment of e-commerce. Its development in the Republic of Belarus and abroad is also considered.
      2019-08-09

    • Electronic human resource management system 

      Жуковец, Д. А. (БНТУ, 2019)
      Every year companies change their understanding of values and goals. Currently, companies are thinking about the importance of human resources. An Electronic Human Resource is needed to monitor the quality, skills and capabilities of employees. In recent years electronic human resource management (E-HRM) is a leading organizational system in human resource management (HRM), ...
      2019-08-09

    • Methods of evaluating the effectiveness of internet advertising 

      Ермолович, Е. О. (БНТУ, 2019)
      This article discusses the development of Internet advertising, as a consequence of the development of Internet technologies. There are also seven ways to determine the effectiveness of online advertising, their advantages and disadvantages, methods of application. It is revealed that one of the most common methods of evaluation is to determine the position in the search results.
      2019-08-09