Now showing items 61-80 of 250

    • Impact of social media on the growth of small business 

      Евсеева, А. Д.; Соколюк, А. О. (БНТУ, 2019)
      The topic of this article is relevant, as nowadays advertising and its placement in various social networks has a great influence on the development of small and medium-sized businesses in general. This technology for placing advertisements in social networks (Instagram, VK, and Facebook) is new and has not yet been fully explored.
      2019-08-09
    • Projects as instrument of implementation of the development strategy of the company 

      Денищик, К. М. (БНТУ, 2019)
      In this article development strategies of the company are considered. Special attention is paid to projects which are considered as implementation tools of the development strategy of the company. Roles of political approaches and planning of resources are designated by drawing up strategy of the company.
      2019-08-09
    • Psychology of advertising 

      Грицук, А. А.; Смoргович, Д. А. (БНТУ, 2019)
      The article contains methods of psychological impact of advertising on a person. There are examples of various ways, used by modern marketers to provide product sales.
      2019-08-09
    • Time management as an innovative way to manage time 

      Гринцевич, Ю. В. (БНТУ, 2019)
      One of the causes of stress at work is lack of time. If you want to avoid such stressful situations that will cause your failure, you need to learn how to manage time, or time management. To do it, you must follow some rules that will help you to organize your day.
      2019-08-09
    • An emotional influence of fonts 

      Грамина, М. Р. (БНТУ, 2019)
      The main problem of choosing fonts is that there too many and too few options at the same time. On the one hand, choosing only from system fonts can lead to a bad decision because among standard fonts, nothing interesting is simply represented. On the other hand, web font libraries with hundreds and thousands of titles are striking in abundance, which sometimes leads to paradoxical ...
      2019-08-09
    • Nontraditional marketing research: empirical marketing 

      Высоцкий, А. Д. (БНТУ, 2019)
      This article considers empirical marketing with the most vivid examples of the use of this method in marketing research. Recommendations for the application of effective influence on the consumer, attracting a larger number of customers, product promotion are given. The criteria required for a good experiential marketing company are also considered.
      2019-08-09
    • Product placement: hidden advertising technology 

      Воробьева, К. К. (БНТУ, 2019)
      It is impossible to imagine the modern world without advertising. It is generally accepted that advertising is the engine of commerce. Due to advertising, consumers can easily learn about the appearance of new products or services or about various discounts and promotions on the existing products. Nowadays, advertising is distributed not only on television, radio or in newspapers, ...
      2019-08-09
    • Measuring design 

      Володось, А. Л. (БНТУ, 2019)
      One of the key questions for many companies is how the value of design can be measured. Being able to measure the ROI of design is important for three reasons. First of all, business needs to know the real value of investments in design. Secondly, design managers and leaders are often asked to provide evidence of success. And thirdly, design is often utilized to meet business ...
      2019-08-09
    • Electric cars and their prospects 

      Авдиевич, И. В. (БНТУ, 2019)
      Nowadays time technology should remember about the environment. Due to the enormous number of factories, buildings, cars and other human creation, we are ruining our planet, depleting its reserves of natural energy sources. It must be understood that such principle of life will destroy it in a few hundred years. And the main source of pollution is cars. This is what this article ...
      2019-08-09
    • Партизанский маркетинг 

      Хотак, К. А. (БНТУ, 2019)
      В тезисе рассмотрено понятие «партизанский маркетинг». Приведены положительные и отрицательные стороны использования данного вида рекламной деятельности. Делается вывод о целесообразности использования данного вида маркетинга и способах снижения затрат на его проведение.
      2019-08-09
    • Маркетинговая кампания. Характеристика концепции и практическое применение 

      Шаркова, А. С. (БНТУ, 2019)
      Рекламная сфере развивается с каждым годом, постоянно внедряются новые разработки и идеи. В данной работе описываются те трудности, с которыми сталкиваются предприниматели при продвижении и рекламирования своего товара. Объясняется почему перестали работать те или иные методы. Представлены наглядные примеры правильной рекламной политики.
      2019-08-09
    • «Фемветайзинг» как инструмент стимулирования в маркетинге 

      Чичиков, К. А. (БНТУ, 2019)
      В работе рассматриваются особенности влияния на маркетинг такого движения как феминизм. На данный момент «фемветайзинг» начинает приобретать большую популярность и приме- ром этого служит недавняя рекламная акция «НиВКакиеРамки» компании Reebok. Так же рассматривается вопрос о том, что маркетинг «подчинил» идею феминизма и использует его не как цель или целевую аудиторию, а в ...
      2019-08-09
    • Интернет-маркетинг или Е-брендинг 

      Толкач, А. Д. (БНТУ, 2019)
      В работе рассмотрено продвижение товаров в интернете. Перечислены способы привлечения покупателей с помощью интернет-маркетинга.
      2019-08-09
    • Neuromarketing: the art of sales based on psychology 

      Вихрова, А. С. (БНТУ, 2019)
      Neuromarketing – is the study of unconscious human reactions to marketing stimuli with special equipment (scanners, galvanometers, electroencephalography, and others.). The obtained results are the basis for the creation of advertising messages that will be predictably effective. The data that is obtained by neyromarketing specialists, allow you to change a person's thoughts ...
      2019-08-09
    • Ways to improve competitiveness of products at the enterprise 

      Варсоба, А. Ю. (БНТУ, 2019)
      When an organization enters the market, everyone is faced with such a concept as competitive struggle. Today the market is oversaturated with a choice of products that exceeds customer demand. In this case, the consumer gives preference to the most competitive product, that is, such a product that meets the needs better than the competitor's product. To do this, the organization ...
      2019-08-09
    • Antidumping measures and their impact on international trade 

      Вансевич, Е. И. (БНТУ, 2019)
      Работа посвящена вопросам использования антидемпинговых мер в сфере международной торговли как инструмента защиты внутреннего рынка. В статье приводятся примеры использования подобного рода инструментов, а также отражены различные эффекты влияния используемых мер антидемпинговой политики в различных странах и в Европейском Союзе, а также приведены общемировые показатели.
      2019-08-09
    • Ananysis of the possibilities of introducing the principles of holacracy in the belarusian management system 

      Бондарчук, М. С. (БНТУ, 2019)
      The scientific article is dedicated to the analysis of the possibilities of introduction the principles of holacracy in the system of Belarusian management. The article reveals the concept and principles of holacracy. As a result, it was concluded that nowadays Belarusian companies are not ready for implementation of holacracy principles in the management system of companies due ...
      2019-08-09
    • Emotional intelligence as a key employability skill 

      Бондарчук, Е. С. (БНТУ, 2019)
      This article is dedicated to reveling a sense of emotional intelligence, and the importance of r ecruiting employees with high emotional intelligence in your staff. The article defines questions which can help to identify emotional intelligence in potential employees.
      2019-08-09
    • Japanese business culture 

      Бондарик, С. А. (БНТУ, 2019)
      The article deals with the Japanese business culture, its aspects, the difficulty of understanding it and cultural values. The reasons for which companies should strive to enter the Japanese market are examined: conditions for a successful start-up and doing business there. Particular attention is paid to the use of Japanese business culture abroad.
      2019-08-09
    • Aromamarketing as a means of attracting clients 

      Белько, М. В. (БНТУ, 2019)
      The relevance of my research lies in the importance of a relatively new way for the Belarusian market to attract customers – aromamarketing. The work will consider the objectives of the introduction of aromamarketing, its importance and relevance.
      2019-08-09